Search Engine Optimization- Techniques & Advantages
Research has proven that 85% of web traffic comes from search engines. But if your site is not ranked high enough on the search engines (after the third page of the search result), none of the traffic will come to you.

Search engine optimization is a basic part of the success of your web site. Anyone can have a well designed web site, but without professional search engine optimization the world will never know about it. If you don’t promote, nobody will see your site.

ITCnet now offers professional optimization techniques by a recent graduate of The Academy of Web Specialists, Ginny Goan. With this service, your site can be optimized, submitted to the major search engines and monitored to achieve maximum ranking in the top search engines on an on-going basis.  [Request Analysis / cost estimate]

Search engine optimization is not an easy task. It requires hours of analysis and research by the optimization professional. The results can be astounding. Your web site visibility can have the potential to increase dramatically.

Search engine optimization goes far beyond simply submitting a site to hundreds of search engines. If traffic and revenue are to be generated, the site must be “tweaked” to include specific keyword phrases and features that search engines look for when spidering a site. Below is an overview of some of these techniques and strategies used to optimize a web site.

Search Engine Submissions
There is a myth that submitting a site to hundreds of search engines will result in thousands of new visitors. This is simply not true.
If a site is not listed within the first two or three pages of the results, you lose no matter how many engines you submitted to. One submission of a correctly optimized page to one top search engine can generate increased visitors a day. Only a handful of search engines generate 90% of traffic, we target them.

We are constantly monitoring search engine algorithms as they can change on a daily basis. We will always try to work within their requirements to move your site into the top rankings. After achieving this we closely monitor and report progress to you.

A top ranking with Alta Vista, Google or MSN will often generate more targeted traffic than an expensive banner advertising campaign. A top search engine ranking is a highly targeted and effective form of advertising.

Keywords
Having a top notch position in a major search engine does not necessarily get you plenty of traffic. If your keywords are too general, you will have too many competitor sites to have a reasonable chance of obtaining a top search engine placement.

If you choose a keyword that is too narrowly defined then you may achieve a top placement but there may not be any corresponding traffic due to the fact that no one is searching for that term.

An important part of optimization is targeting keyword phrases that your potential visitors use as search terms. Note that we use “keyword phrases” because in practice it is not usually worthwhile using individual words.

Keyword research to make sure your pages target frequently searched key phrases and niches of low competitiveness is an essential feature of our effort on your behalf.

Link Popularity
Link popularity is the total number of “quality” web sites that link to your web site.

Link popularity can dramatically increase traffic to your site and well placed links are an excellent source of consistent and targeted traffic. Due to recent changes with some top search engines, they can even generate additional search engine traffic to your site.

Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of links to your site can actually improve your search engine rankings. There is still no “secret trick” to getting good rankings, but boosting your site’s popularity may give it the edge it needs.

We research and approach appropriate sites to create relevant link partnerships.

In Conclusion
It must be understood that proper Search Engine Optimization is not a task that can be completed over night. It sometimes can take up to 3-4 months for a website to be indexed in a search engine. In some cases a site is indexed in just under 4 weeks. Regardless, optimizing your site in the proper fashion is a cost effective way to generate traffic and revenue to your site.

If you choose to take advantage of this service your package will include the following:

• Detailed review of your web site and those of your competitors. Based on this review we will develop a list of keywords which are applicable for your business. We will also consult with you during this period as no one can know your business better than you.

• We then start optimizing your site for the search engines. We incorporate the keywords we have decided upon into your site content. Sometimes this will involve little more than amending your existing content, on other occasions some reorganization may be required.

• Once we have created the optimized pages we will submit the pages to the major search engines as well as provide a listing in the Open Directory.

• We will improve the link popularity of the site by identifying relevant link partners. This will help to boost your position on some search engines and will help to generate additional traffic from visitors actually using the link to visit your site.

• We will then monitor your site’s indexing by the search engines. We will report on progress at all stages during the optimization process ensuring you know what will happen, why and when.

• Search engine optimization is an on-going process. The procedure must be monitored constantly in order to ensure consistent top ranking positions. After the initial optimization takes place you will be provided with a monthly report of your rankings for specific keyword phrases.
  
  [Request Analysis / cost estimate]